In the past few months, we've been hard at work giving our brand and corporate identity an extreme makeover.  We think this is a big deal not only for us, but also for you, our valued customers.  Let me explain.  But first, take a look at the new "us"...

Our Brands

Ten years ago, we started out as a regional West Coast company under the name of Pacific BioMaterial Management, Inc (PBMMI). Now that we are a nationwide company, we want our PACIFIC name to imply the vastness and strength of our services.  BTW, did you know the word "pacific" actually means "peaceful"? (I know! What was Magellan thinking when he named it the "Pacific" Ocean, right?). If Magellan got away with it, would you let us get away with saying that our name also stands for "Peace of Mind"?

We also had the problem of people not knowing how to call us. Is it PBMMI? PBBMI? PBMI?  Not too memorable, I know.  Then we had the problem of having different, unrelated logos.  It just got too confusing, so we decided to unify all our services under the PACIFIC brand with a single, unifying symbol for all our Divisions. So while we've kept the PBMMI name, our three distinct services will each have it's distinct brand, with a unified look: PACIFIC Scientific Transport, PACIFIC BioStorage, and PACIFIC BioManagement.

Our Logos

Busy as we were in those first years of our company life, we never got to developing a real, solid company brand identity.  The only brand that used to have a logo was Pacific Scientific Transport, and we weren't that excited about that logo either (if that rickety truck looks like clipart it's because it is!).

Core Message

Then we had the problem of describing ourselves clearly and succinctly.  Were we a "moving company"? A "storage company"?  Were we a mere commodity in a heavily competed industry?

While our daily work involves things like trucks, freezers, accessioning, and stuff like that, that's not really what we're about -- and we wanted our new branding to reflect that! Here's the bottom line:

Our customers (the scientific community) are in the business of saving and protecting lives.
We are in the business of protecting their life's work.

To reflect this, we built our new symbol around one specimen vial. It represents the single, most important unit of our customers' work. The vial is surrounded by a double swish that represents both the flow of cold air that protects your frozen specimen, and the road that frozen specimens sometimes take.  So, whether on the road, or inside a repository, your critical frozen material is ALWAYS safe with us.

So we hope you like them as much as we do -- and that you get a clearer picture of what our company is all about.

What's in it for you?  A FREE T-SHIRT!

Let us know what you think! And we'll send you a FREE T-shirt with our shiny new logo (include your email address so we can get in touch to get your mailing address).